What is Tap?
TAP is a creative tool to produce tutorial videos that have a high production and educational value. This enables companies to achieve their goals by providing learning material that can increase the benefits of their newly deployed solution or software.
However, when a new technology is deployed or updated, companies must be able to answer the following questions:
- What are the benefits?
- What are the functionalities?
- How to operate this technology?
And in order to justify their investment, companies must increase employees adoption rates by providing material that will ultimately teach the latter how to operate the newly adopted technology properly.
Investing in a technology that employees can’t operate renders said technology obsolete. This creates a financial and strategic strain on companies in terms of return on investment.
And the static nature of traditional user manuals often creates a rigid learning experience which leads to technology misuse and employees’ frustration.
Also, traditional training is expensive in comparison with video tutorials, and given that training is essential to fully utilize new technologies; companies often dedicate a significant amount of resources to equip their employees.
Using the latest digital marketing methods, the visibility stage focuses on highlighting the new solutions’ strategic benefits on an organizational level. This is done through (4) main activities:
The awareness stage focuses on expanding employees’ knowledge of the solution to highlight the benefits of integrating the new technology with the organization’s daily operations. This is done through (3) main activities:
The final stage focuses on increasing users’ ability to properly use the new technology/ this is done by combining informative and creative videos with the help of professional trainers. This is done through (5) main activities:
As part of our commitment to excellence, we will create an internal marketing program that ensures all activities are aligned to achieving the highest adoption and awareness rate among employees while enabling organizations to track the progress of the learning process.
TAP will provide valuable educational and understandable material, which will increase employees’ ability to operate the newly deployed technology, which will achieve a higher and swifter ROI.