Artificial Intelligence or AI is one of the most disrupting technologies of the 2000s. Machines are getting smarter each day. While AI can create tremendous time and cost savings, it promises even bigger, more meaningful returns in another area: customer experience.
In the 21st century consumers have access to vast amounts of data. They are more powerful than ever because they have options. No longer are they tied to one provider of a specific product or service. If they don't like a certain organization they are a click away from finding an alternative. As such providing a great customer experience is crucial for any organization to attract new customers and retain existing ones. Below is a list of four categories any organization should invest in to improve their customer's experience: