You see the end product but we’re bringing you closer to the people behind it!
We sat down with Hanadi Sidawi, product manager of one of our most popular solutions “SimpleStrata” to get to know her more and understand her journey to becoming SimpleStrata’s product manager.
Hanadi graduated from Abu Dhabi University with a degree in computer science and a minor in business administration. Her professional career was kicked off when she became a trainer for basic computer courses. She then shifted into another company, where she worked as a legal assistant for 1 year and then got promoted to senior legal assistant, maintaining that position for 2 more years.
With that kind of experience under her belt, she was able to join Exceed as an HR Coordinator where her focus was on internal policies and labor law compliance in Exceed’s different branches. After some time, the bulk of work was getting more focused on employee performance. To familiarise herself with its methodologies and the system handling it, she began the process of self-teaching and read books to study the main frameworks that formulate the basis of Employee Performance Management and Strategy Execution.
That way, she become proficient in the language that provisions the performance solution that Exceed was developing and was working as a performance specialist implementing the methodology of employee performance in Exceed. As she worked more closely with SimpleStrata, she became proficient in it, which lead the way for her to become the product manager.
By getting more exposed to customers, Hanadi and the team came to know that the challenges that Exceed faced internally were common across almost all organisations from different industries.
Exceed had the methodologies but faced a challenge in communicating, implementing, and executing them the right way, as did the other organisations.
These challenges included:
After the system had reached the desired level of maturity, it was launched in Exceed first then to the market and was able to resolve the 99% of the challenges of many organisations, regardless of their size/industry.
Want to know more about the methodologies behind SimpleStrata?
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Success Stories
One of our larger customers, SCAMAF (Social Care & Minor Affairs Foundation) were using excel sheets to manually monitor and execute their strategy, which was not only very time-consuming, but it was also exhausting the efforts of employees involved who can be utilising their time in other more efficient tasks. Not only that, but the end result would usually have inaccuracies as human error is guaranteed with repetitive tasks such as this one.
What the SimpleStrata team did was they helped them migrate all their data, which was a huge number of excel files, into the system. They set up the system according to SCAMAF’s execution process, and they provided them with the required training to be able to understand and use the system.
They immediately were satisfied with the system as it had created the perfect environment for them that does not require human intervention. After using the system, they had clear visibility on individual performance as well as organisational performance. Whereas they previously had a full department dedicated to strategy execution, they now had only the Head of Strategy monitoring everything via SimpleStrata.
Statement from the SimpleStrata team:
Since we launched it to the market in 2019, we reduced the time and efforts of 20+ organisations with 3,000 employees across numerous industries: 50% decrease in the time required for collecting performance data & 40% increase in employees’ awareness on their goals and KPIs.
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