It would be nice if business growth happened organically, but in most cases, any organic growth business experience happens slowly, which is why business owners like yourself should consider the different ways the can stimulate business growth in 2019.
Your business's value proposition is a written statement that outlines what sets your business apart from your direct competitors and why customers should purchase from you. Even though the value proposition is a key component in a business's brand image and marketing strategy, a surprising number of businesses never create a value proposition. The failure to have one can make it difficult for the business to experience future growth.
The information you to include in your value proposition is:
Keep redrafting your value proposition until it is a fluid read at which point, post it on your website's homepage as well as the landing pages for all your sale funnels.
Your employees are more than just people who complete the business-related tasks you assign them. They're the face of your company and just as important as your brand image. If utilized properly, they can also be the key to your 2019 business growth.
Take a long look at your employees. Read through their resumes. Ask them what aspects of the business interest them. You may find that a large portion of your team has skills and talents you can utilize to make your business run more smoothly than ever before.
Use what you've learned and apply it when you're hiring. You want to invest in talent. Don't just look for somebody who meets your current needs, but someone who has the skills you'll need once your business grows.
Has your business experienced steady product growth over the past few years or has your business hit a plateau? If you've plateaued one launching a new product is something you can do to trigger a new surge of business growth. While there is some risk connected to developing and launching a new product, there are also some great rewards, which include:
When it comes to taking your business and shifting it to a more product-based development, you'll want to memorize the seven-stages of product development.
You can choose to handle every single aspect of new product development in-house, or you can decide to outsource some parts.
If you feel that developing a completely new product is too risky, you may want to opt for redesigning and branding one of your current products that haven't been garnering many sales. A good product redesign can trigger as much business growth as developing a new product.
Yes, Facebook does have issues. Yes, the number of people your posts reach through organic means is limited. Still, you shouldn't ignore your business's Facebook page. When push comes to shove, with more than 2.23 billion monthly active users, Facebook still has the most active users per month than any other social media platform. You can't afford to not use your Facebook business account to promote your brand and products/services.
Happily, there are things you can do to get the most out of your Facebook business page.
Instead of posting nothing but promotional content, post things behind the scenes glimpses of your business, bits of trivia, and educational content. These are the posts that are likely to generate engagements and shares. Keep the number of promotional posts to 20% or less.
Create engaging ads that promote either your product or business and run them on Facebook. Measure your ads every 24 hours and tweak them for optimal performance. Set aside a minimum of $100 for your Facebook advertising campaign.
Webinars are a great way to generate interactions with your page. Educational webinars hardly cost anything to put together and run, and Facebook users love them, making them a brilliant form of advertisement with a high ROI. A Q&A style webinar which is fun for both you and your audience.
Facebook Insights does an excellent job of compiling data that helps you get the most out of your business page. Paying attention to the data allows you to target both your posts and advertising efforts to the most responsive audience. When utilized correctly, you'll find that both your organic and paid posts generate higher engagements, which in turn, results in Facebook driving more traffic to your website.
The type of data Facebook Insights provides business owners includes:
While you're working to improve your business's Facebook page, you should also look at how you can boost your marketing efforts on other social media platforms.
Live events are a great way to promote your company and also lay the foundation for business growth. Your loyal customers will love an opportunity to get to know you better, and thanks to live streaming, you can even promote the event on your favourite social media accounts.
Good reasons to have a live event include:
What steps do you plan to take in 2019 to help your business grow?
Enjoyed this article? Click through to our E-Book,
When you schedule a meeting, you'll quickly discover how much we care about your business growth. Contact us and learn how we intend to use our resources to make 2019 your most profitable year!