If you’re like other BizOps pros we’ve talked with, your day is filled with constant demands for information, questions that lead to an endless loop of more questions and a disturbing whiff of a hamster wheel.
Building and managing a proper partner ecosystem relies on the framework you have supporting it, while a large number of the below elements aren’t new they usually aren’t managed properly, you can check some of the problems in the below articles:
Channel partners are the core sales engine for the majority of software and hardware vendors. A lot of these vendors make the mistake of thinking that more partners increase their sales. That method of thinking is short termed and will backfire on them in the long term. Over-saturating a market with channel partners will lead to increased competition between these partners and in turn shrinking profit margins. This will lead these channel partners to start looking at other offerings with better margins and causing issues in delivery as these channel partners start over extending their offerings and become a jack of all trades but master of none. All of this in the end will negatively affect the software vendor’s brand image and will lead revenues to flat-line, growth will be slow and might even decline in some cases.
It is late December in Dubai. I am following my daily routine and getting my early cup of Starbucks coffee. Coffee and a cigarette in the morning are still one of my vices. I usually take this block of time so I can think about what happened yesterday, plan my day ahead and be thankful for everything happening to me. My phone rings and it’s a colleague from a software vendor we work with, we have been working together on a major project with one of our customer’s for the past 9 months. It’s a million dollar project that everyone is waiting for. The call goes something like this